Maximizing Impact: Smart Corporate Gifting on a Budget

Maximizing Impact: Smart Corporate Gifting on a Budget

The goal of marketing just visibility—it's forging genuine connections that translate into business growth. For marketing professionals navigating the complexities of brand identity, the challenge of tight budgets often prompts a creative reimagining of strategies. The key to overcoming this challenge lies in smart strategies that are both impactful and cost-effective. 
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How to Recession-Proof Your Small Business

How to Recession-Proof Your Small Business

When it comes to recessions, it’s really a matter of when–not if–another one is coming. Small businesses are particularly vulnerable to the ebbs and flows of the economy, so it’s important for those running small businesses to always be thinking about how they can solidify their business enough to sustain through an economic downturn. Here are a few strategies that small business owners may want to consider adopting in order to recession-proof their ventures. 
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Communicating Your Brand's Values

Communicating Your Brand’s Values

Your brand values represent what your company stands for, and play an important role in shaping not only your brand, but your business itself. Keep reading to learn more about why you should care about your brand’s values and tips you can use to effectively communicate them.
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Customer Story: Mortgage Agent Julie Sheremeto

Customer Story: Mortgage Agent Julie Sheremeto

For this customer story, we are highlighting mortgage agent Julie Sheremeto.  Since starting out as a self-employed agent three years ago, Julie has tried many different ways to stay connected with her clients. Read on to learn how she came to work with Gift Better Co. to build a more meaningful connection with her client base. 

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How to win over prospects faster.

How to Win Over Prospects Faster

Keeping clients satisfied is important, but you can’t forget about your prospects! After all, prospects keep your business growing. Keep reading to see four tips that will help you speed up the process of converting a prospect into a loyal customer. 
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Important Customer Touchpoints for Your Small Business

Important Customer Touchpoints for Your Small Business

There are plenty of customer touchpoints that can impact your customer’s experience - before and after they engage with an actual person from your business. Below, we have listed a couple of these important customer touchpoints to help you deliver the best experience for your customers and prospects. 
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