Gift Better Blog — Customer Appreciation

It may be too early to start decorating the tree, but it’s never too early to start shopping for client gifts. Client gifts are a great way to show how much you appreciate their business, so it takes time to find a gift that they not only love but also communicates their value. To help you make your holiday shopping a little easier, we have listed a few important things you should - and should not do when giving gifts to your clients during the holiday season.

For many businesses, staying in touch with customers on a consistent basis is a tricky but important step in improving the customer experience and reducing churn. One way to ensure that you stay top of mind with your most important clients is to implement a customer touchpoint program that details when you contact customers and how. Here are 5 Cs that you’ll want to consider before you map out the program.  Contact  The most important thing to think about when planning your customer touchpoint strategy is the who. Start by having a discussion with your team to identify the key points...

Expressing gratitude towards your clients and employees is a huge benefit for your business in the long run. Many companies have taken steps to blend corporate social responsibility with their business models and fundamental values. As giving back becomes increasingly relevant, take action by giving a gift that gives back. This will charm both consumers and employees and build stronger business relationships. Below are a few points as to how giving gifts can speak volumes about your brand.  Makes Your Clients Feel Valued Everyone wants to feel appreciated, and clients are no different! Remembering their birthdays, anniversaries, or special occasions...

When you think about customer touchpoints, you likely think about all the ways your customers connect with your company when they are in the process of placing an order. Although there are plenty of other customer touchpoints that can impact your customer’s experience - before and after they engage with an actual person from your business. Below, we have listed a couple of these important customer touchpoints to help you deliver the best experience for your customers and prospects.  Advertisements Advertisements could be the very first touchpoint your customers have with your business. A simple online advertisement can not only...