Keeping clients satisfied is important, but you can’t forget about your prospects! After all, prospects keep your business growing. Keep reading to see four tips that will help you speed up the process of converting a prospect into a loyal customer.
Tip #1: Focus on the right prospects
A narrow focus can go a long way when trying to convert prospects into customers. By focusing on a specific type of customer, you will be able to effectively target the right prospects instead of going after people who are not interested in being your customer. Before you start targeting prospects, you should take the time to understand who your target customer is. Start by thinking about your ideal customer, and create a detailed persona to help you paint a full picture for you and your team.
Tip #2: Create special offers
Creating special offers for prospects is a great way to get more people into your sales funnel and familiar with your product or service. A free trial or a great introductory deal can quickly turn curious prospects into loyal customers. Be sure to put deadlines around each offer so that there is a sense of urgency for curious prospects to sign up.
Tip #3: Leverage social proof
Whether it’s reviews, endorsements, or testimonials, you can use social proof to help you convert prospects into customers. Word of mouth is the most powerful marketing tool, and people like to know that new products and services are valued by others. If you don’t already have a process for getting new customer testimonials worked into your customer journey map, you should definitely work it in!
Tip #4: Follow up
Never be afraid to go back to basics! A simple follow up phone call or email can help win over your prospects. Some prospects may have lost interest in your product or moved on to a competitor, but often they’re just busy and could use a little nudge. Taking the time to follow up can help bring your prospects back into the purchasing stage.
Author: Chloe Barclay-Illing
